The L.E.A.P. Local Digital Postal Service Beyond The USPS

The L.E.A.P. Local Digital Postal Service Beyond The USPS





     1. Location Enhanced Anonymous Persona

It is time to leave the good old USPS walled garden and to leap to a new parallel universe (the L.E.A.P. Local Digital Postal Service) beyond the USPS space, where you can transform into personas of your choice – so that the others in this new parallel universe can see you and reach you in the ways and the looks that you prefer.

This new parallel universe beyond the USPS is accessible via the which provides and operates the L.E.A.P. Local Digital Postal Service over the web, as a full online service, with current focus on the B2C aspect within the local digital postal ecosystem.

L.E.A.P.™ Local Digital Postal Business/Organization members can utilize the L.E.A.P.™ service platform for marketing campaign or public announcement, with the relevant content dispatched by the platform to the selected recipients, with high level of recipient targeting accuracy, while maintaining recipient privacy fully.

The L.E.A.P.™ content delivery channel currently supports the e-mails, and will later on expand to additional channels, e.g. LINE, WhatsApp, WeChat, and etc.

The L.E.A.P.™ Local Digital Postal Service is open to all individuals for free sign-up globally. The L.E.A.P.™ Local Digital Postal Service is also open to businesses and organizations for membership based registration, with required business/organization verification,   membership fee, and campaign quota.

L.E.A.P.™ Persona As Super Persona

The individual user of L.E.A.P.™ Local Digital Postal Service can configure each of his/her own personas uniquely based on the following persona properties.

  • Demographic Profile
    • Gender
    • Age Group
    • Birth Month
    • Marital Status
    • Children
  • Commercial (Sender) Interests
  • Classified (Ad) Interests
  • Local Topic Interests
  • Public Topic Interests
  • Political Topic Interests
  • Household Role

Based on the above set of persona properties, the individual is able to present him/herself via a very specific profile to the other participating parties in the L.E.A.P.™ Local Digital Postal Service, such that the others can see the given persona and determines if and how to engage/communicate with this given persona. It is a Super Persona as the set of properties is unusually comprehensive, and the property list will further evolve and expand along with the service down the road.

The personas are published to the world (the L.E.A.P.™ Local Digital Postal Service), mainly made visible to the participating businesses/organizations for the delivery of commercial or public messages/contents to selected personas via the L.E.A.P.™ Local Digital Postal Service at

L.E.A.P.™ Persona As Chameleon Persona  illustration-1086857_640

The cacting of a given persona is obviously guided by the L.E.A.P.™ Local Digital Postal Service user’s intention, of how and what he/she wants the “world” to see him/her as, and the sorts of interactions he/she is expecting for via his/her configured persona. Thus it is only natural that the persona owner is allowed, and can alter the persona properties anytime as preferred, behaving as a Chameleon Persona.

Chameleon Persona is NOT a seemingly problem for the businesses/organizations in terms of recipient targeting. Actually Chameleon Personas are highly welcomed since the Chameleon changes reffect the persona owner’s intention and willingness in interacting with the world in a new, different, and better way, thus implies a more responding recipient based on the uplated persona profile.

Instead of pursuing the (marketing promotion) recipient’s identity, businesses/organizations are more interested in the recipient’s “Intentity“, i.e. the identity that shows the intention. Intentity IS the “fabricated” identity that a persona owner intends to reveal to the world. For B2C businesses in this online era, emphasizing and engaging the persona intentity is more practical and much more cost-effective than pursuing the actual customer identity.

The businesses/organizations thus should seek to improve their messaging/marketing effectiveness by “playing along” with the Chameleon Persona reality, i.e. always engage the right type of people based on their “as is” persona profile.

L.E.A.P.™ Persona Is Anonymous

Currently a L.E.A.P.™ Local Digital Postal Service individual user provides an e-mail address during the sign-up process. This is the e-mail address that the L.E.A.P.™ Local Digital Postal Service at will use to dispatch messages/contents of the  businesses/organizations to the given user. The individual user can change his/her chosen e-mail address anytime as needed with no restriction.

Only an individual user’s persona, and NEVER his/her e-mail address, is visible to the businesses/organizations. In reality the businesses/organizations have no need nor interest to know the recipients’ e-mail addresses. All they need to know, and want, is that their messages/contents do reach the right type of recipients accurately without wasted resources and efforts.

L.E.A.P.™ Persona Can Be Invisible

The L.E.A.P.™ Local Digital Postal Service individual user can choose to keep his/her persona as invisible to selected individual or categories of businesses/organizations

L.E.A.P.™ Persona Can Be Shielded

The L.E.A.P.™ Local Digital Postal Service individual user can choose to block some selected businesses/organizations from reaching him/her, even when his/her persona is visible to these businesses/organizations.

L.E.A.P.™ Persona Is Location Enhanced

When signing up to the L.E.A.P.™ Local Digital Postal Service, individual users are asked to declare their location to be  associated with their L.E.A.P.™ persona. The location can be an exact rooftop location (based on a valid street address) or an approximate (extrapolated) location (e.g. a street address with valid street name yet unregistered or no street number). Rooftop accuracy locations are good for receiving  street block oriented specific messages, while approximate locations are good for general commercial/marketing contents. The user provides his/her persona location based on the his/her preference of the location accuracy, and can change the persona location whenever needed.

The location of a persona is highly important for the purpose of effective recipient targeting. Most local SMBs have their customers residing within 5 miles near their business premises. These local SMBs need to be able to prioritize their marketing reach in such designated area. Also many public utilities and services (e.g. road work, waste management, water, gas, electricity, police, fire…) need to be able to send announcement or alert to residents in certain area/block/street specifically. The persona location will be used in all these scenarios for effectively dispatching the right contents to the right people (who is the owner of the personas at the given locations).

Multiple L.E.A.P.™ Personas For Home And Workplace

Just like having full freedom in changing the persona profile and e-mails, L.E.A.P.™ Local Digital Postal Service users can change their persona location anytime as needed. And further more, if the user would like to get messages at home location (e.g. public utilities announcement) and at work place (e.g. lunch promotion), a person can register more than one L.E.A.P.™ Local Digital Postal Service account, each with different e-mail address, persona profile,  location, and indication the given person’s purpose (home or workplace).

The service holds that there will be no “junk persona” problem even if people are allowed to establish multiple L.E.A.P.™ personas. As time is the most precious commodity in this highly online era, we expect no person in his/her proper mind will waste time to create unneeded redundant personas for further waste of time. The digital economy human beings simply have no time to be “junk persona”.

No Room For Junk Mail Nor Spam E-mail

As described in the above, the L.E.A.P.™ Local Digital Postal Service brings a never-before alternative to the businesses/organizations for their current junk mailing or spam e-mailing practice. A whole new L.E.A.P.™ parallel universe beyond the USPS is opened up to the businesses/organizations, where the message recipients can be well recognized, clearly located, selectively targeted, and effectively reached, wits the breaching of real life personal identity and privacy fully ruled out.

With the L.E.A.P.™ Local Digital Postal B2C content dispatch mechanism, any reported spamMing can be exactly traced back, further tracked, monitored, blocked, and banned, based on full neutrality and anonymity. Businesses/organizations assume full accountability for their usage of the L.E.A.P.™ Local Digital Postal Service.

The L.E.A.P.™ Local Digital Postal Service thus renders a truly fair and safe ecosystem for the B2C online interactions, with high accuracy of recipient targeting, and privacy protection, all operated with digital connection and zero physical wastes, while preserving the freedom and flexibility of an open online community, globally.


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